The Top 10 Ways You are Losing Money with Your Email Marketing Software

True story:
Couple of years ago this super fun, quirky dude, John Gallagher contacts me to help him out with his business. He was running a successful business teaching folks about how to use herbs to increase their health and vitality (super specific niche, right?).
Now, when he called me, dude was already was cookin’ along with a very nice business. But he also knew he was leaving money on the table and wasting time in the process.

The Top 10 Ways You are Losing Money with Your Email Marketing Software

His crowd loved his stuff, his sales were good, but he was using ton of different tools, none of which were talking to each other: 1Shopping Cart for payments and affiliates, LeadPages for landing pages, AWeber for email, Kijabi for providing his online courses, and more. He was wasting so much time hassling with all the tools that he didn’t have time to focus his efforts on the money tasks, which are creating great products and keeping in touch with his list. He was also frustrated because even with all the tools he had, there were still a handful of high-leverage marketing tactics he wanted to employ, but still couldn’t (read on for more about those). That’s when he came to me, totally flustered, lookin’ for a miracle... (he’s a dead head, too, so I had to ;). I told...

The 5 Life (Changing) Lessons I Learned from 10 Nightmarish Months of Sickness and Injury

Fair warning: pain, vulnerability and candor ahead. I’m not usually one to share the darker side of my life. Judging by my facebook updates, you’d assume it’s pretty much round-the-clock rainbows and unicorns over here. Yeah…not so much.

The 5 Life (Changing) Lessons I Learned from 10 Nightmarish Months of Sickness and Injury

Also, since this is a business blog, I was hesitant to share this with you, but the more I thought about it, the more I realized that these lessons I’ve learned so brutally are relevant to you, whether you’re employed, an entrepreneur, or somewhere in between. And while I was initially inclined to feel sorry for myself, regarding myself merely as the victim of one unfortunate set of circumstances after the next, I’ve come to realize my own responsibility in it all. And therein lies the gold  Only through learning what I could, at every stage of my ordeal, and gleaning the gold, have I managed to keep my face toward the sky. Plus, my ego is quick to remind me that getting depressed and giving up is for wimps. 😉 It is the sheer quantity and quality of gold...

How to Double the Efficiency, Quality, and Consistency of Your Team’s Work

Ever marvel at how someone on your team can perform a task so wildly different from the way you want it done? Ever have your stomach turn when you realize a mission-critical task hasn’t been handled at all? It’d be easy just to chalk these moments up to human fallibility and growing pains, but I’m here to tell you that it doesn’t have to be that way. Can I get an “amen”?

How to Double the Efficiency, Quality, and Consistency of Your Team’s Work

What if you could ensure that everyone did exactly what they were supposed to do, exactly when they were supposed to do it, and in the exact way you wanted them to? “But Tobin, humans are discretionary, fickle, and forgetful!” you might be thinking. Touché, my fine French friend. Touché. That’s why, as leaders, it’s our responsibility to build safeguards that protect our businesses against the discretionary, forgetful nature of the beloved humans on our team. What if, instead of hoping and praying your people remember to do what needs doin’ and in the way you want it done, they were notified with the exact task they needed to perform, at the exact time they needed to do it, with the exact prescription for how to do it? And, what if they could mark the task complete, with a click?...

ONTRAPORT vs. Office Autopilot (What’s the difference, really?)

If you’re like many, you’ve been on the fence about investing in an all-in-one marketing automation platform…maybe you wanted to sign up with Office Autopilot or Infusionsoft, but were unsure for one reason or another. In this post, I’m about to pull back the curtain and give the full, insider look into why Office Autopilot changed to ONTRAPORT in the first place; I’ll reveal what the name WAS going to be (if it weren’t for the the threat of a lawsuit from Microsoft); I’ll give you a brutally honest look at what the differences are, really, between Office Autopilot and ONTRAPORT, plus, I’ll examine each of the new features and upgrades in detail. By the end you should be sensing that there’s never been a better time to pull the trigger on an all-in-one marketing automation platform.

ONTRAPORT vs. Office Autopilot (What’s the difference, really?)

Curious about the real difference between Office Autopilot and ONTRAPORT?  I. OAP vs. ONTRAPORT - The Smackdown!    In this special video post, I’m going to: Pull back the curtain and give you the full, insider look at WHY they changed from OAP to ONTRAPORT in the first place. Reveal what the name WAS going to be if it weren't for the the threat of a lawsuit from Microsoft. Give you a brutally honest look at what the differences are, really, between OAP and ONTRAPORT, plus, I’ll examine each of the new features and upgrades in detail. If you’re someone who’s considered Office Autopilot but for one reason or another hesitated, this episode is for you. You’ll discover exactly why NOW is THE best time to sign up for an ONTRAPORT account. Plus I’ll be hooking you up with a $1,694...

Why Your Customers Don’t Refer Your Product and the Simple, 4-step System to Compel Them to Reliably Refer

Let me tell you a story that might sound painfully familiar: last year I bring on a rad new client- a super inspiring company that trains wellness and life coaches to create lasting transformative change for their clients, and also teaches these coaches how to grow their coaching businesses.

Why Your Customers Don’t Refer Your Product and the Simple, 4-step System to Compel Them to Reliably Refer

Now, this company was creating friggin’ breakthrough results for the coaches who participate in their program, with students and grads giving nearly universally positive feedback of their programs; yet those same happy customers weren’t referring others to the program. Like, pretty much not at all. Each time they prepared to launch the next program, they’d email past grads and ask them to help spread the word about the upcoming offering. The first three fourths of their email went something like... “Our next program is coming up! You can help us transform the world by introducing your friends and family to our work! When you help your friends become coaches who can create lasting change for their clients, you help change the world...one coach at a time.” It was more eloquent and evocative than that, but it was essentially a mission-centered...

16 Ways Your Business Treats Customers Like a One-Night-Stand (and What to Do about it)

You know when you’re creating a campaign or a product launch and the excitement of all the sales you envision you’ll make feels like rocket fuel to your inner-entrepreneurial child?
You’re not alone! After all, it’s damn sexy to make six or seven figures in a few days.

16 Ways Your Business Treats Customers Like a One-Night-Stand (and What to Do about it)

But there’s not a business I’ve worked with that can truly thrive on campaigns and product launches, alone.  “A product launch, does not a business make” - Ryan Deiss Too many of us place far too much importance on making that initial sale. It’s short-term thinking. The antithesis of strategic. Don’t get me wrong, making sales is required. Trouble is, there’s aaaalll kinds of stuff that needs to get thought through and implemented before and after that initial sale gets made, to create long-term sustainability in your business. Ladies and gentlemen, allow me to introduce the Customer Lifecycle :   In my consulting business, I take a critical look at how to strategize and optimize the entire Customer Lifecycle for my clients’ businesses...instead of just the “making the sale” part. I liken this distinction to dating and sex. If you want...

2 Simple Steps to Solving (Almost) Any Business Problem, (and Solving It with Genius)

How much time do you spend weekly doing the work that really inspires you? GET REAL NOW. Are there aspects of your business you put off because they’re boring, repetitive, obligatory and hassleriffic?

2 Simple Steps to Solving (Almost) Any Business Problem, (and Solving It with Genius)

Common sense tells us that sometimes in life we have to spend time doing things we don't love, in addition to working in our preferred “zones of genius,” in order to succeed. But you may be overlooking a big opportunity to gain leverage and grow your business. Check it out... Imagine you’re at your desk and you’re about to respond to a new prospect. Your response has gotta have all the good stuff about why to work with You vs. Them; it’s gotta be compelling and have personality. You’re stoked, right? You've got an opportunity here. But now imagine you've got a bunch of these leads to knock out (every day) before you can move on to the projects that’ll add real value to your business. All of a sudden, what once seemed like an opportunity now feels like a...