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What Would Your Business Look Like as a Profit Machine Masterpiece?

When we first start our business, most of us do it all.
We wear all the hats. We do all the work. And it's mostly manual.
In time we discover we need to gain leverage if we are to sustain and grow and keep our sanity. And I think we can all agree that sanity on the entrepreneurial journey is underrated.

Without leverage, we are just self-employed.
We own our job, but at the end of the day, that's what it is, a J-O-B. And often one that winds up having us working nights and weekends, and carrying around stress into other areas of our lives.

That's hardly the vision that inspired us to start our businesses.

We longed to give our gifts and serve our people, but we wanted the mastery over our own schedule, financial freedom, and a vibrant, joyous life.

But what if your business could be transformed into a masterpiece - an organism which demanded the smallest possible manual input from you and your team, but which provided tremendous output that freed up your time, generating leads, prospects, converting 'em into customers and clients, fulfilling and delighting your buyers, generating testimonials and driving referrals like a well-oiled machine? Sound interesting?

That's the Masterpiece. And it's possible for your business.

So How Close
Are YOU To YOUR
Profit Machine Masterpiece?

And What Systems Are Highest Priority?

The Assessment will take about ten minutes. Answer the questions below for your business and at the end, we'll send you your personalized results containing two critically valuable pieces of insight:

First, you’ll wind up with a score that tells you exactly how close you are to having your Profit Machine Masterpiece - your business performing as an automated profit machine. Generating profit for you whether you're in the office, at the beach, asleep, or spending time with loved ones.
Second, you'll know exactly which automated systems to implement first along your customer journey to make more money, save time, and dominate your industry.

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Start here with the basics

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IMPORTANT:
Follow these instructions for
answering these questions:

Rate the degree to which a given statement is true with a score between 0-10, where 0 = that you have nothing in your business for that phase of the customer lifecycle and 10 = you've got an automated system in place, producing result, and you've got tracking in place telling you exactly how well you're doing at that stage of the customer lifecycle (metrics, dashboard, stats, etc).

Don't feel bad if you're not getting many 10's. The goal here isn't to achieve some artificially high score, but to understand the level at which your business is currently operating...only once you know this can you hope to improve and transform your business into a Profit Machine Masterpiece.

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Stage: Attract and Capture

This stage of the customer lifecycle is about traffic and leads. It's where it all begins.

I have two or more reliable, scalable systems for generating traffic to my website, my store or my phones.

I have two or more reliable ways of turning the visitors to my website or store into leads by capturing their email address so I can keep in touch with them over time.

My subscribers and buyers get segmented by lead source and interest, allowing me to easily target them for similar offers in the future?

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Stage: Nurture, Convert and Sell

This stage of the customer lifecycle is cultivating trust, relationship capital needed to eventually convert them from leads and prospects into paying customers, as well as the systems used to sell.

I have a system that senses when my leads are more engaged (visiting my website more often, opening emails & clicking links) and assigns points to those more engaged leads, notifies me to reach out or assigns them to more aggressive marketing campaigns.

Have you thought through, designed, and created a purchase process that’s smooth, clear, simple and inspires trust in those who use it to become your clients or customers?

I have a series of communications which are delivered to my new leads with my best free content over a period of 1-3 weeks after they opt in - the contents of which position me as an expert, let the reader feel who I am and what my business stands for, and adds value to their lives.

Long-term nurture: Do you have a communication that you send out to your list at regular intervals? Optimally, every week, or at the very least every month?

I have a purchase process that has been optimized for ease and simplicity and which inspires trust in those who use it to buy my products or services?

I have a system that senses when someone makes it all the way to my checkout page but then doesn’t complete their purchase? This system automatically reaches out to re-engage my prospect and get them through their checkout process.

If you are doing the phone sales, answer the following:

I have a sales pipeline system that automates the process of generating leads, converting them into sales calls, and then following up with them automatically all throughout the sales process automatically, depending on the outcome of their sales call task, ensuring that no leads get dropped and that I can focus on growing my business instead of fussing with manual work.

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Stage: Fulfill, Delight, Retain
(& Maximize Profit)

I have a system that automatically offers relevant upsells and cross sells to buyers both during the initial purchase process (one-click upsells, order bumps) and also in the days, weeks and months after their purchase.

I have a diversified suite of products that take customers down a continuum, where progressively higher-priced products give them greater value and access to me or my team? There is always more to buy from my business for those who want more as well as buying options for people all along the spectrum of economic means?

I have a system that fulfills my product or service to buyers in a way that delights new customers and saves time for me and my team by automating all that can be automated about it?

I have resources that proactively provide prospects and customers with resources that answer their questions and address their concerns, increase conversion and customer delight (Things like FAQ’s, Support Chat, Help Docs)

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Stage: Generate Testimonials and Referrals

This stage of the customer lifecycle is about getting your clients and customers to tell you how it's going - what could be better so that you can improve, what they're loving so you can show the world as social proof, and ultimately, getting them to sell for you via strategic referrals.

I have a system that automatically follows up with customers when they’re likeliest to be getting the most value and satisfaction from their purchase - a system which asks them for feedback and guides them through the process of providing super potent, compelling, emotional testimonials on their experience?

I have a system that guides my happy clients and customers through the process of referring their friends, family or professional network to my products and services - on autopilot - and it's working to create a meaningful flow of new customers for me.

I have a system that preemptively catches those who aren’t loving my product and allows them the opportunity to direct their feedback to me or my team before they take to the streets and badmouth me on social media and review sites.

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The Super Ninja Intel:

The following questions are those for which very few business owners have the answers. Again, these questions aren't meant to make you feel bad, but to illuminate the opportunities in getting your masterpiece in place.

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CALCULATE MY MASTERPIECE ASSESSMENT SCORE

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