Some of these businesses paid me tens of thousands of dollars to design and implement these systems for them.
And I’ve taken the very best of these funnels, systems and strategies and baked them right into Leg Up, so you can start from templates that actually work, give ’em your flair, and set ’em loose in your biz. For a fraction of the price.
A: This is a DIY program. So, yeah, there’s a bit of work to do. But we’ve made it as drop-dead simple, paced, and doable as humanly possible. You simply commit to spending a few hours per week following the simple instructional videos, customizing the emails and landing pages and voila! And you’ll be growing mad skills in the process…WHILE you get this stuff DONE.
A: Not techy? No worries. Calling all creative-but-tech-challenged entrepreneurs!
Each campaign comes with easy-to-follow, click-by-click video tutorials. Short, fun, light-hearted training videos that live right within the automation maps. Right where you need them. Right when you need them.
These are bite-sized videos that walk you through every step of the process of customizing each of the funnels and systems to make them your very own.
So you don’t have to be a marketing whiz or a tech geek to get this stuff done. And you don’t need to keep buying every guru’s info product either (think of the money you’ll save – I see you 😉!).
You just need to be able to follow instructions. You can do that, right?
And a morsel of commitment. You’ve got that, right?
A: Once you purchase, you’ll start receiving an email each month that will prompt you to pick a new campaign or funnel template. You’ll simply make sure you’ve got your Ontraport account open in another tab in your browser, click the button, and voila! The campaign, along with all of the assets and training videos will be ported into your account!
A: NO! Once any campaign template has been brought into your Ontraport account, it’s yours, and you can take as much time as you like to get around to customizing and deploying it! No takesies-baksies!
A: There are many automation templates (previously called “campaigns”) that are ready for your immediate use. We release new campaigns every 6-8 weeks and your 12-months of membership don’t officially begin ticking down until we’ve released the final campaign, giving you even more time to get coached and access the member area and FB group!
The campaigns that are currently ready are:
The Lead Magnet List Builder Campaign
The Believer Sequence
21-Day Challenge Campaign
The Automatic Sales Machine
The Evergreen PLF Launch Campaign
The Birthday Bankroll Campaign
The Anniversary Avalanche
The Cosmic Sales Call Campaign
The Testimonial Engine
The Invisible Referral Machine
The Testimonial Engine + Invisible Referral Machine (on same campaign map)
The Presto Partner Campaign
The Attrition Buster Campaign
The Cancellation Comforter Campaign
The Automagic Membership Campaign
PLUS these bonus automations as well!
Hot Leads Crystal Ball Campaign
The 1-click Segmentation Survey
A: Well, that depends on many factors. More complex campaigns take longer than simpler ones. Also, if you’ve already got content, imagery, graphics, etc. to source from, that will dramatically decrease the time it takes to finish a campaign. Depending on the campaign it could take you as little as a couple of hours for the simpler ones, or upwards of 2-3 days to complete some of the more in-depth ones, especially if you’re writing a lot of the content from scratch. But you can count on saving at least 50% of the time it would take to create it from scratch.
A: GREAT! Leg Up can still be a massively valuable asset for you and your business.
If you have an OP person but you don’t yet have all of the critical campaigns you need in place to turn your business into an automated profit machine (which is 95% of everyone I talk to), then you will still get massive value from Leg Up.
If you’ve got someone on your team whose job it is to handle your OP world, you’re stoked! Whether a dedicated employee or a VA, you’ve broken through a big barrier many solopreneurs and micro-businesses struggle to break through – you’ve delegated your Ontraport world. Go you!
Because even the very best Ontraport technician can still use a head start getting these campaigns built and deployed.
And I’d hazard a bet that even if your OP person is super smart, there are still a TON of ninja strategies and techniques they’re not taking advantage of, that are baked right into the Leg Up campaign templates.
Plus, be honest. Do you already have:
…a killer new lead nurture campaign turning more of your leads into first-time buyers?
…a free challenge working to generate leads, position you as an expert and turn more of your list into buyers?
…a system for generating sales calls and closing them using the full power of Ontraport as a CRM?
…an automated launch campaign that lets you “evergreen” your launches and generate more revenue and profit year-round?
…a campaign that reminds past buyers to buy again when it’s just the right time?
…a birthday campaign that makes strategic birthday offers to your list and wins more sales for your business year-round?
…a campaign that celebrates your customers’ purchase anniversaries with a killer next offer and generates more sales for your business year-round?
…a campaign that lets you know when your best prospects are on the money pages of your site so you can reach out and close them, either with a call, a text or a disruptive, high-touch email?
…a campaign that reaches out to your happy customers and generates emotional, compelling testimonials on autopilot?
…a campaign that turns those testimonial-givers into an army of customer evangelists making high-quality, strategic referrals to your business based on the incredible experience they had with your offering?
Because if not, you’re leaving money and results on the table.
And unless your OP person suddenly gets a massive windfall of found time with which to design and automate all of these processes, it could take years to get them all in place.
The time is now to stop using just 10% of Ontraport and start getting consistently better results across the entire customer journey in your business.
A: When: 1pm ET, every Wed. + 7pm ET every 1st and 3rd Wed of the month (for our AU clients!)
Where: Live via Zoom!
You’ll be getting a weekly email reminder on Wednesday mornings, as well! Coaching calls happen every week, with the exception of the two calls between Dec. 20th – Jan. 1st
Occasionally we have a conflicting event happening that requires we move the call for the week. When this happens, we always let you know via email and in an announcement in the FB group. And while we strive to only ever cancel when we absolutely need to, if I am sick or not able to lead the call, we may, as a last resort, cancel them. This has happened only once or twice to date.
If you cannot make a given call, you can send someone else from your team! If nobody from your business can be present, you can always watch the recording in the FB group afterwards.
A: Unfortunately, Leg Up is only available for Ontraport users. So yes, if you want to join Leg Up, you will need an Ontraport account. Good news is that I believe it’s the very best marketing automation + CRM solution on the market.
Why do I love it so much? Ontraport is a full-featured CRM that goes beyond mere email, giving you the power to run multi-channel automated campaigns. It lets you build your list, follow up, run launches, create landing pages and even full on courses and membership sites, collect payments, have your very own JV affiliate partner program, and much, much more. It’s the platform we recommend most for our clients.
With Leg Up, you get the flexibility and power of Ontraport, but with the ease and intuitiveness you need to actually get these systems built and causing results for your business.
So, yes, if you don’t already have an Ontraport account, you will need one to use Leg Up. So Leg Up is a great fit for you if you either don’t already have an online home for your business, or you’ve signed up for one of the other platforms but you’re not really using it or you’re not happy there (think Kartra, Keap, ClickFunnels, Kajabi or HighLevel).
And, if you sign up for your Ontraport account through us, you’ll enjoy a 25% discount off your monthly Leg Up subscription as well. Go here to learn more about Ontraport and what it can do for your business.s, if you want to join Leg Up, you
This campaign has all you need to capture new leads and grow your list with a lead magnet opt-in offer!
The campaign includes an opt-in page, thank you page, email templates, tags, and more, in addition to the campaign logic and reporting. You plug it into your account with a click, customize the assets, and viola, you’re collecting leads and building your list on the quick!
This campaign lets you to nurture the new leads that you bring in with the Lead Magnet List Builder!
It contains a sequence of strategically-written, perfectly-timed emails that transform your new leads from strangers to believers – believers in your business, your mission, your vision, and your products.
You plug it into your account with a click, watch the step-by-step videos, customize the emails and timing, and 💣💥💣! You’ll be nurturing your leads and making sales like a boss!
This campaign allows you to quickly and easily deploy an online product launch in the style of Jeff Walker’s famous PLF (Product Launch Formula), except instead of having to run the launch live, the campaign manages the launch “evergreen style,” so that no matter when a person opts-in to the initial piece of content, they receive the flow in a way that feels like it’s being run live.
The campaign includes the opt-in page, form, thank you page, tags, conditional logic to ensure people are always getting the right video for where they are in the launch, plus professionally-written emails, the “PLC” video pages, order page, along with the goals and reports you need to run your evergreen launch!
This funnel allows you to build your list offering a free challenge challenge opt-in offer.
The campaign template comes with all the parts and pieces you’ll need to deploy your very own challenge, from start to finish, including: beautifully-designed landing pages, forms, email templates, campaign logic, goals, tags and all you need to run the campaign on autopilot! You just follow the simple step-by-step video instructions from Tobin in the side-bar of your campaign, customizing the assets with your content and you’ll have your very own free challenge in a fraction of the time! Not only are Free Challenge offers highly shareable, but they build your list while training your new leads to open up and interact with your emails from the start, setting you up for optimal inbox delivery rates! Boom!
This highly strategic campaign allows you to follow up with prospects at the most fortuitous of times…right when they’re visiting your pricing page…making them think – HOLY SMOKES, I was *JUST* on your website, this is COSMIC!
It fits in hand-in-hand with the Automatic Sales Machine, or can be used on its own. It comes with all the assets, including emails, task, complete with task outcomes, custom fields for objections, and more. This single campaign has made me thousands in my own photography business.
To date this one campaign has helped Leg Up users generate over a $3.5MM in sales!
If you do sales calls, this campaign funnel is a MUST-HAVE! It lets you to automate every part of even the most sophisticated sales process, sending the perfect next communications and follow up tasks, sales pipeline status, and more, all based on the outcome of the sales call.
It provides for robust, sophisticated salesforce automation with transparency, great reporting, accountability, and track-ability and includes professionally-written emails, as well as tasks, tags, custom fields, all along the sophisticated campaign path. You’ll be making sales and following up with personalization and targeting like a boss (and you’ll be SO glad you didn’t have to create this campaign, yourself!).
This campaign allows buyers of membership site products to have membership levels added automatically upon purchase, with an email welcoming them and providing them with their login credentials. It saves the hassle and fuss of setting this all up, yourself, so you can get your membership offering launched and working on the quick. It comes with a simple order page, membership levels, emails, SMS messages, and more.
This campaign automatically follows up with customers who have disengaging with an online/membership product, urging them to engage to take action so they can get the benefits. After all, a disengaged customer can’t get any good from the product.
It comes with the campaign logic, goals, triggers, tags, and emails required. All you need to do is follow the included instructions to customize the assets, and viola, your members will stay engaged, get more value from your products, and go on to leave you feedback and testimonials, and buy subsequent products from you!
This campaign gets customers to leave positive feedback automatically at just the right time…when they’re getting the most out of their purchase. By systematizing the process and making it simple, you get more reviews and testimonials for your product, service, and business, and best of all, it’s happening round-the-clock!
The campaign comes with all the assets you need, from professionally-written emails, landing pages, forms, tags, and more! All you do is plug it into your account with a click and follow the simple instructions to customize and deploy it for your business!
This campaign goes hand-in-hand with the Testimonial Engine, turning your existing (happy) customers into loyal referrers, who get you more customers from their network of friends and associates, while getting important feedback from those who may not be loving you (so they don’t badmouth you all over the web).
It takes the chance and mystery out of getting referrals, turning your happy customers into a reliable army of referrers for you.
The campaign contains all the required assets, including professionally written emails, custom fields, goals, reporting, and simple, step-by-step instructions you’ll use to make it your own.
This campaign provides a steady stream of sales all year round! By sending a series of emails out to the prospect or customer surrounding their birthday, with a special birthday offer to incentivize their buying in time for their birthday.
It comes with professionally-written emails, landing page, tags, goals and awesome reporting, too! With this campaign it’ll be like YOUR birthday all year long as you rake in sales for your customers’ birthdays!
This campaign allows you to create year-round sales boosts on the anniversary of your customers’ purchase date. Celebrate their anniversary with a special “Happy Anniversary” offer (discount, bonuses, or other) for them to purchase again.
It comes with professionally-written emails, landing page, tags, goals and awesome reporting, too!
This campaign allows you to generate sales on autopilot all year-round, by reminding people to buy/get maintenance servicing timed perfectly with when they should re-buy.
It uses the same logic and is named after the famous “come in for your oil change” mailer that always seems to hit your inbox at just the right time when you’re due for your next oil change.
It contains a professionally-designed postcard, pre-written emails, coupon code, goals, tags and more, so you’ll be getting more repeat business all year long!
This campaign allows you to go from zero to generating referral sales with an affiliate program of your own; the campaign instantly and automatically creates a new affiliate partner, sends them their affiliate link and the info they’ll need to promote your offering, along with encouragement along the way to remind them when and how to best promote for you.
The campaign comes with professionally-written emails that educate your new affiliates about how affiliate promotion works, where to go to check their stats, affiliate signup form, tags, campaign flow, and more!
This awesome campaign turns would-be cancellers back into customers before they’re done cancelling, limiting churn, increasing revenue and profit, and keeping your customers right where they are! The campaign contains the landing page, form, rules, conditions, triggers, goals and more. All you need to do is follow the simple instructions to customize and deploy this in your business!
This nifty little campaign eases the pain of cancellations to online membership and other subscription programs, by removing the manual steps, such as removing membership levels, access to other elements of the service or product, stopping open orders, and tagging the former member so they no longer get charged, sending cancellation confirmation emails, and more. It comes with all the assets, including the email, campaign logic, triggers, conditions, and more.
This campaign allows you to consistently and automatically be re-engaging your list and cleansing it of those who are truly disengaged, allowing you to keep your mailing list effortlessly clean, engaged, and getting the very best inbox delivery rates!
The campaign comes with professionally-written emails, triggers, conditions, goals, reporting and campaign flow.
This campaign does what the name says…it’s like a crystal ball, that tells you WHO your hottest leads are! And not just who they are, but exactly how hot they are, how recent they’ve been engaging with your emails, your website and landing pages, and the specifics around exactly what they did…all at a glance…so you can take specific actions, either manually or set up automations to target these leads in ways that help you close more of them better and faster!
This is for you if you’ve got an offering that you’d like to have your buyers sign a contract for before your buyer gets access to the product. This setup mirrors the one you were sent through upon purchase of Leg Up, in fact.
The flow is that upon purchase, a contract gets triggered from SignRequest (our preferred e-sign app). Once they sign, they’re then moved to the place in the automation map that sends the welcome and orientation email.
A 1-click email survey is great for segmenting and re-engaging your list. If you find yourself with a list comprised of different kinds of contacts, but you don’t already have them tagged uniquely, but you want to be able to market differently to the different segments, then you should consider doing a 1-click email survey.
In this special training, Tobin walks you step-by-step through the process of creating your very own 1-click email survey.
“Betta’ Have My Money” is the ultimate collections campaign designed specifically for those selling subscription-based products or offering payment plans. Think membership sites, high-ticket coaching programs, online courses.
We know that offering a payment helps boost conversion rates, especially for high-ticket offerings. The trouble is comes when your buyers stop paying before their payment plan is over. With the this automated system in place, you’ll increase the rate at which your buyers stay the course and pay their entire plan by a vast margin.
Offer a subscription-based product? We all know the key to sustainable financial success is recurring revenue. But recurring payments are only as good as our ability to collect them. This automated system lets you keep more of your members paying for longer!
This campaign takes abandon cart to a whole other level by offering those who’ve demonstrated a lot of interest (visited your pricing page, order page, etc.), but still haven’t made it all the way through the purchase process, by offering them a trial for a full 2 weeks, for just $1.
Then, just like the “BMG Penny Music Club” from the 90’s, if they don’t cancel, it rolls over into a purchase after 14 days. This campaign consistently generates an extra 5%-15% of additional sales!
It contains all the assets – from the sales page, trial, emails, thank you page, as well as goals and reporting so you can start increasing sales now!