It’s Matt Bixby here! I’m a new member of Tobin’s team here at Automate & Liberate, and since this is the first time I’ve written to you…it’s nice to meet! I actually worked at Ontraport for years as head of client training and one of the main things I noticed

A decade ago, a mentor of mine once gave me a piece of advice that’s stuck with me over the years: He said:  “It’s not about building a fancier mousetrap.” By that, he meant that no prize gets awarded to the one that’s got the most complex, many-branched automation map,

I want to tell you about a little-used feature of Ontraport that can help you get better email delivery rates. But first, I need to share a (horror) story from our recent launch. A few weeks ago we were at the outset of the launch and I made a terrible

Okay, today I’m going to share with you all about the “Automatic Sales Machine” funnel.  This single system has generated literally millions in revenue for myself and our Leg Up members, while also saving immense quantities of time and hassle. Having this set up in your biz is what the true

And #4 in my list of “The Top 5 Ontraport Systems To Put In Place To Make 2022 Your Biz’s Best Year Yet” is…  Your Hot Leads Crystal Ball Funnel Ever wondered who your hottest leads are? Better still, ever wondered how to close more sales faster and more easily with those

We need to talk about something that I see so many newer businesses getting wrong, that’s hurting them…badly. A few months back I had a lovely woman come to me for help with marketing strategy and automation. She had all kinds of questions about how best to segment her leads,

And #3 in my list of “The Top 5 Ontraport Systems To Put In Place To Make 2022 Your Biz’s Best Year Yet” is… Your long term lead nurture campaign.    That is, sending at least one high quality email to your list per week. This can be a weekly

This is Part 3 of my series on the The top 5 systems to put in place in your biz to make 2022 rock. If you missed the overview article, where I give the top level on each of the highest-leverage systems, you can see that right here. If you’re

This week, as promised I’m diving into the #1 most critical business system you need to put in place to make next year the best one yet for your biz. Yep. Before pretty much anything else, you need: A (killer) lead magnet (that your audience can actually get at) This

I’m often asked to recommend the best systems to drive results. And while the answer depends a lot upon the particulars of your business, there are a handful of systems that I can confidently recommend that will help literally ANY business to gain leverage. Yep, even yours. Plus, c’mon Mister

You know that feeling when you discover a fantastic new tool? An app or piece of tech that moves the needle in some area of life or biz? I just love that feeling.  Working with those kind of tools is a huge part of what we do every day around

Today I want to tell you a cautionary tale about a colleague of mine and how she lost $50K in referral business from me, so that you might learn from her mistake. Let’s call her “Vanessa”.  The first business I started was a wedding photography company, and Vanessa was a

Ever have people fill out your forms in ALL CAPS? Or in all lowercase? Happens a lot.  If someone types their first name in, for example, as “JONATHAN” or “jonathan,” or even “JonAthaN,” well, then anytime you use the standard first name merge field in your emails, they’ll always see

In the 14+ years I’ve been working with Ontraport, first as a founding team member, and for the past decade as one of the leading Ontraport Experts, I’ve had the chance to plan out and help run a great. Many. Funnels and launches. For both myself and our clients. It’s

“How can I improve my email delivery rates?” This is among THE most common questions I’ve seen in the 15 years I’ve been in the internet marketing world. And for good reason. Email is still the most affordable way to market and sell.  So getting your emails delivered, opened, and

By now you’ve likely heard that iOS 15 is coming to drop a bomb on the way we monitor, measure and understand how our audience is interacting with our emails.  It’s going to flip email engagement tracking, list hygiene and delivery optimization on its head.   They’re gonna smack blinders on

You know what helps save time and gain leverage for any online business? Starting from templates (duh). Especially when creating landing pages. “But none of the Ontrapage templates in the template library are very good…” …is something you should never have to say again. Ever. Why? Because my team’s been

Back in 2017 I was at Ontraport’s annual user conference and met a super sweet couple who’d been using OP for a couple of years.  A savvy husband and wife team, Simon and Maxine who run a coaching biz out of Australia.  I asked them what motivated them to fly

Ever felt like your automated emails are getting missed? That’s because…they are!  Of course. Most of your automated emails wind up in the promo tab of Gmail (which comprises around 70%-80% of your list).  So, naturally, a bunch of those emails don’t ever get opened (or even noticed).  Sure, it’s

Nearly 15 years ago I took a job for a dear friend named Landon Ray, as the first support rep for a marketing software company he’d just started.  It was just Landon, me, and the first couple of developers working out of a stuffy yurt on his property in the

If you’ve been around here for long, you know that I’m all about helping my audience to gain leverage and get better results with less input. More leads and sales with less time, effort and output. All that. That’s why I call this newsletter Leverage Lounge.   Last month I did

I’m sitting on a train right now as the gorgeous golden hills of California roll away to the right and the big blue pacific ocean stretches out the left-hand windows. It feels good (and weird) to be travelling again. I’ve been around more people in the last few days than

It costs five times as much to attract a new customer, than to keep an existing one. So it behooves the hell out of us to delight and retain our existing clients and customers and to build strong, long term relationships. Can I get an amen? If you’re like basically

I don’t talk about it much, but I’ve been in a mastermind group for the past decade with 3 of the smartest humans I know. We’ve been using a system that one of our members (Raj Sundra) created; it’s called The 90 Day Game.  In “the game,” every 90 days,

Keeping it short and sweet today as I’m deep in the process of leading my Grow Your Own [OP Rockstar] training to a business this week and I’ve got precious little time to write. However, I wanted to share with you a resource you can use if you’re an Ontraport

As a marketing automation expert, I tend to focus on how to add automated systems to help you gain leverage, but today I want to talk about what you can stop doing (or do less of).  A few years ago, I spent an intensive day with my brilliant mentor, Justin

Campaigns of the Titans, Volume III, has just been released, and I’m proud to announce that one of my campaigns is featured! If you haven’t heard of Campaigns of the Titans…get ready. Since basically forever, it has been one of the most valuable and widely revered resources around…basically a recipe

I want to talk to you about your client journey. But first, a story.  I had a woman book a call last Thursday to learn more about Leg Up. Super sweet lady. She had a laugh that reminded me of what it might sound like if a fairy sneezed repeatedly into

Hey friends! If you’re an Ontraport user and you’re still using broadcasts to email your list, this episode is for you. In this short 4 minute video I share why I don’t use email broadcasts and what I do instead.  First I’ll go through the 4 reasons WHY I avoid

Today I’m going to teach you a process that will  help you write (way) better emails in (far) less time…and have more fun in the process. If you rely on email marketing for your business (or you know you should be doing it), this video is for you! If you

What IS Ontraport Coaching?! Ever been working in Ontraport and had a question that was outside the scope of OP Customer Support’s capabilities, and more in-depth than anything you’d want to post on the FB group?You know, stuff like… 1. “Which of OP’s features should I use to best pull

Dear Fellow Entrepreneurs, As I’ve been pondering the pandemic and what it holds for our way of life and future, I’m clear that while we’re exhausted and so ready for “normal” I’m certain that we *will* get through this, whether in another three, six or 12 months. But we WILL