Stirling Cooper Case Study
2X+ Revenue Growth with comprehensive business and marketing Optimization
Client Overview
Stirling Cooper
World-Renowned Sex and Dating Coach for Men
Has a powerful personal brand and information product business.
As an award-winning adult performer turned educator, Stirling has built a substantial following across Instagram, YouTube, and X, establishing himself as a trusted authority in male performance and relationship optimization.
The Challenge
Despite a strong foundation and substantial following, Stirling faced significant challenges that were preventing him from reaching his full revenue potential:
- Revenue Plateau: Despite excellent traffic generation through social media, monthly revenue had stagnated.
- Suboptimal Conversion: Low lead-to-sale conversion rates with only 22% of 100,000+ email subscribers having ever purchased.
- Limited Inroads: Single entry point to email list restricting growth potential
- Email Deliverability Issues: Poor inbox placement and engagement metrics
- One-Size-Fits-All Marketing: No segmentation between two distinct customer demographics
- Checkout Limitations: Restricted payment options and poor checkout experience
"I'd hit a revenue ceiling that I just couldn't seem to break through. When Tobin first sent his proposal, I'll be honest - I thought it was so ballsey that it was hard to believe. Lots of audacious promises and aggressive timelines...but in just four months, Tobin and his team have completely transformed my business. We've seen my revenue increase by an average of 75% beyond my previous monthly revenue benchmark, and last month we did 250% above my previous benchmark."
Stirling Cooper
#1 Sex and Dating Coach for Men
The Solution
A comprehensive, full-funnel optimization strategy was implemented across multiple phases:
1.
Top of Funnel Improvements
- Optimized lead capture pages and forms and increased visibility of prevalence of opt-in opportunities
- Implemented self-segmentation during opt-in
2.
Middle of Funnel Enhancements
- Complete email deliverability overhaul
- Implemented list hygiene and engagement-based automation
- Developed lead scoring and hot prospect identification system
3.
Bottom of Funnel Transformation
- ThriveCart implementation for expanded payment options
- Comprehensive sales page redesign and testing
- Strategic order bumps and upsell sequences
- Systematic A/B split testing framework
4.
Customer Experience Optimization
- New membership site creation and launch
- Improved product delivery systems
- Enhanced customer onboarding
The Results
Within just 4 months of implementation, Stirling’s business experienced transformative results:
Revenue Growth
- 75.55% average monthly revenue increase over baseline benchmark
- 250.5% revenue increase in the most recent month
- On pace to double annual revenue well ahead of schedule
Funnel Performance
- 1,267.82% improvement in lead capture conversion rate
- 81% completion rate on self-segmentation system
- 176% increase in email open rates
- 156% increase in email click-through rates
Customer Insights
- Detailed demographic and interest data collected through segmentation
- Enhanced ability to deliver targeted, high-converting messaging
- Improved product-to-market match through demographic analysis
Key Implementations
1.
Email Deliverability Overhaul
A comprehensive technical audit and overhaul resulted in massive improvements to email performance (and sales):
- DMARC/DKIM configuration
- Engagement-based sending protocols, driving more clicks and replies
- List cleansing and segmentation
- Automated re-engagement campaigns
2.
Optimized Checkout Experience
The implementation of ThriveCart as a checkout solution dramatically improved the purchase experience:
- Multiple payment methods (Credit Card, PayPal, Apple Pay, Google Pay, Crypto)
- Strategic order bumps
- Dynamic upsell functionality
- Mobile-optimized checkout flow
4.
SALES PAGE OVERHAUL
We rewrote and redesigned all sales pages, resulting in huge conversion rate increases and more sales from existing traffic. Rather than relying on guesswork, an A/B split test and data-driven optimization approach was implemented:
- Continuous A/B testing across all sales pages
- Conversion rate optimization based on heat maps and real user behavior
- Iterative improvements to messaging and offers, resulting in 30%+ conversion rate increases
"Let me cut straight to it – after just a few months working with Tobin, my revenue's nearly doubled, and I've got more time to focus on the parts of my business I love. Which makes me one happy bloke. Working with Tobin and his team has been a complete game-changer.
In just four months, Tobin and his team have completely transformed my business. We've seen my revenue increase by an average of 75% beyond my previous monthly revenue benchmark, and last month we did 250% above my previous benchmark.
What's impressive is that he's not just making improvements in one area - he's attacking across the entire customer journey. Just crushing goal after goal. What I particularly appreciate is how he's made my existing in-house team's work even easier. Instead of coming in and disrupting everything, he's elevated everyone's performance.
Plus, he's a systems and automation guy, so what he's building isn't just making more money once, they're gonna continue to drive cumulative, compounding growth year after year."
In just four months, Tobin and his team have completely transformed my business. We've seen my revenue increase by an average of 75% beyond my previous monthly revenue benchmark, and last month we did 250% above my previous benchmark.
What's impressive is that he's not just making improvements in one area - he's attacking across the entire customer journey. Just crushing goal after goal. What I particularly appreciate is how he's made my existing in-house team's work even easier. Instead of coming in and disrupting everything, he's elevated everyone's performance.
Plus, he's a systems and automation guy, so what he's building isn't just making more money once, they're gonna continue to drive cumulative, compounding growth year after year."
Stirling Cooper
#1 Sex and Dating Coach for Men
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