What if you could ensure that everyone did exactly what they were supposed to do, exactly when they were supposed to do it, and in the exact way you wanted them to? “But Tobin, humans are discretionary, fickle, and forgetful!” you might be thinking. Touché, my fine...
Now, this company was creating breakthrough results for the coaches who participate in their program, with students and grads giving nearly universally positive feedback of their programs; yet those same happy customers weren’t referring others to the program. Like,...
