Dear Fellow Entrepreneurs,
As I’ve been pondering this moment in our world and what it holds for our way of life and future, I'm left feeling sure that we *will* get through this and whether in a month or 3 or 12, that we will know many more seasons of abundant rewards from our businesses.
And yet, for many, this is going to be a lean time, to put it mildly.
A few words that may be useful…
At this moment, very little of our marketing messaging is reaching our audiences right now.
Most of the folks in our audiences are simply tuned out…filtering all stimulus out unless it has to do with our primary safety and economic concerns.
And yet, I submit that this could be a time when the work we put in now could change the course of our businesses for the [much] better, for the [very] longterm.
I’ve been in the systems world for ages.
I helped start a marketing automation platform about 12 years ago called Ontraport, and designing and implementing automated business and marketing systems has been my world since then.
Very often through the years I have heard people say they only wished they had more time to put systems in place, but they just don’t because they’re too busy.
Too busy marketing, selling and fulfilling.
While not as sexy as selling, a well-designed system, especially an automated one, has the power to help us gain leverage, win back precious time in our lives, to help us market and sell better and more consistently, and, of course, to free us up for the rest of what we love in life.
Well, here's the chance we've been waiting for.
People are buying less. Much, much less.
Throwing resources at trying to market and sell right now, for many (most?), is unwise.
Lives are different today than they were last month.
So must our thinking be and the way we spend the time in our business over the coming days and weeks.
Here’s a thought: now is THE time to design and implement SYSTEMS.
Systems that, when things improve (as they surely will) will be ready.
Systems for generating more leads…
Systems for turning more of your leads into sales calls…
Systems for fulfilling your offering with greater ease, speed and consistency…
Systems for generating compelling testimonials…
Systems for driving referrals…
The kinds of systems that can make a staggering difference for you and your life and the quality of your business…for the long term.
I invite you to take this time to build something that will bear fruit long after the intensity of this moment has passed.
Put the time in, get 'em done! You can do it.
Sending love from my family to you and yours during this crazy time.
P.S. Many of the campaign templates within our Leg Up offering can help you (and/or your team) put these very kinds of systems in place in a fraction of the time and hassle.
The Leg Up Arsenal is a suite of premium, strategic money-making, business-building campaign templates that load right into your Ontraport account with a click and contain everything you need to make them go – from pre-written emails, professionally-designed landing pages + step-by-step training videos right within each campaign. Weekly group coaching from Tobin Jarrett, himself, brings the whole thing together…so you (or your team) can build the systems you need to finally have Ontraport working like the well-oiled profit machine you signed up for. Curious to learn more? Let’s talk!